Whether it was music videos that would premiere on air, the legendary Unplugged concerts they would host, or the MTV Video Music Awards, if you were an artist or band in the ‘90s with a following, you could probably attribute at least some of that success to MTV. "This camera, negatives, and copyrights that are being sold in our Music Icons auction are likely to be a once in a lifetime opportunity."īy the way, the "Music Icons" auction will also include Cobain's famed 1959 Martin D-18E guitar, which he played during Nirvana's iconic MTV Unplugged performance. MTV was the way everyone discovered music and shaped their tastes. "Greg Watermann was one of the few photographers who were there to capture the moment in time with the band for this photoshoot," Julien continues. " Kurt Cobain and Nirvana left a lasting impression on the music world that will never be matched," says Darren Julien, president and CEO of Julien's Auctions. The whole package is part of the "Music Icons" event by auction house Julien's Auctions, held this Friday and Saturday, June 19-20. The winning bid is expected to be between $10,000 and $20,000.
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Not only that, but the auction winner will also be granted full copyright and ownership of all the images. The lot includes one hundred original color slides and black-and-white negatives taken by photographer Greg Watermann, as well as every published photo, outtakes, contact sheets, signed analog gallery prints, copies of the magazine, and even the camera used during the shoot. I know they filmed one with Bleachers in Asbury Park a few months back.Jeff Kravitz/FilmMagic, IncThe photos taken for Nirvana's 1992 SPIN cover shoot - the legendary grunge band's first major magazine cover - are going up for auction. Melanie Block serves as Executive in Charge of Production for MTV. The “MTV Unplugged” series, created by Robert Small and Jim Burns, is executive produced by Garrett English with Vanessa Whitewolf as Producer. Chris Choun, Lee Lodge and Jen Jones will also Executive Produce. “MTV Unplugged Shawn Mendes” will be produced by Den of Thieves, with Jesse Ignjatovic and Evan Prager serving as Executive Producers. To be able to film that and put it out to the people is exciting.” Mendes’ manager Andrew Gertler hopes that the relaunch will “be something that helps inspire a whole new generation of music fans and musicians,” promising that every song during Mendes’ set “is different from what anyone’s heard before.”Īdds Mendes: “People come to my shows not really knowing what to expect, and they leave experiencing a real rock-pop concert.
It gives us an opportunity to bring back nostalgia and also recruit an entirely new consumer who may not know what ‘Unplugged’ was because they weren’t born.” Adds Duncan: “At MTV, the brand equity is still so strong. That the “Unplugged” franchise may not have been familiar to millennials wasn’t a concern.
“Like where the artist played their first major show, or maybe they choose a location to make a pro-social statement, or it’s, ‘I always wanted to play Carnegie Hall.'” “Let’s take it to cool locations” was the thought,” Duncan explains. through 2009, each show will take place in a different venue of some meaning to the featured artist. “I feel like if I can do this right, then it will be a moment for me - where people can really understand and see me as a musician and a singer, and where I’m coming from.”Īccording to Amani Duncan, MTV SVP of Music and Executive In Charge of Music for “Unplugged,” for the “2.0 version” of the series, which had aired semi-regularly in the U.S. “We’ve been working our asses off just trying to figure out the most beautiful way to play these songs in a smaller, stripped-down way that still feels as impactful,” he says. 27 MTV Video Music Awards, where Mendes is nominated for Best Pop Video (for “Treat You Better”) and is set to perform. Mendes and his band have been rehearsing diligently in the days leading up to the Aug. “It wasn’t so much about the commercial, showman side of it It was really about the music,” Mendes tells Variety. But for 19-year-old Mendes, it was a clip of Pearl Jam performing on the show in 1992 that got him hooked on the concept - even if it took place years before he entered the world. “MTV Unplugged,” which features music acts reinterpreting their songs - and usually a cover - acoustically, first aired in 1989 and has showcased memorable performances from the likes of Nirvana, Jay-Z, Eric Clapton, Bruce Springsteen, Miley Cyrus, Tony Bennett, Mariah Carey, Katy Perry, Lil Wayne, and Adele, among others. “MTV Unplugged Shawn Mendes” is scheduled to air on Sept. 1 at Top 40 radio with his latest single, “Nothing Holdin’ Me Back,” will kick off the reboot with a performance from downtown Los Angeles’ Theater at Ace Hotel. Popular MTV franchise “Unplugged” will return to the network this fall.
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